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The Best Ways to Utilize Social Media for 2021


Are you starting to use social media as a part of your branding process for your business? Congratulations! You are one step closer to reaching far more of your target audience than ever before.


With technology comes ever-changing social media posts, and with social media comes ever-changing ways to promote your business.


If you feel like you’re in a quandary trying to figure out what to do with your social media, here is a list of things you can do that will keep you relevant and fresh for the entire year!


Video is #1


With Instagram rolling out their “reels” and live videos a few years ago (following in the footsteps of Snapchat), video has become king in the world of social media! Now, LinkedIn and Twitter have followed suit and added video options as a new way of communicating with your audience. Video is here to stay and you’re only going to see more of it! With video, unlike static pictures, you grab your audience’s attention within the first few seconds, livening up your audience’s feed, ultimately drawing more people to your company!



Social Shopping


The influx of online shopping has increased dramatically over the last year. With people at home more, or working from home more, they’re finding new ways to shop. And people shopping on social media is the highest it’s ever been. Think of it as a digital storefront. According to a Forbes article from a couple of years ago, “Nearly 25% of business owners are selling through Facebook and 40% are using social media as a whole to generate sales.” This has probably changed even more today thanks to home-bound folks all over the world from COVID! Get on board with advertising and selling online, and you will generate sales.



Educational Posts


While it’s one thing to want to sell your products or services online, talking only about your products has limitations. Why? People don’t want to only be “sold” something. They want to learn something and make educated guesses for themselves. So, give them something to learn! Talk about the history of your product or the most beneficial parts of your service; give them reasons why you want to help or serve or offer what you offer. Once they know more and see a more transparent you, they feel confident in supporting you and your business. Give them something to think about and you’ll have a customer for life!



Memes are Major


If you thought Memes were a thing of the past, think again. Memes are here to stay for one more year. Want to know what makes for good memes? Something funny, witty, or something exciting. We live in a fast-paced world, and there’s a whole lot of serious stuff to contend with. When a funny meme pops up into your client’s feed, they’re tickled or amused. And the best thing about memes is people share them! This leads even more people back to your business. So get going on the memes. Memes are major and are here to stay.




With social posts filled with video, access to purchasable items or services, educational content, and memes, you’ve got fresh content that is cutting edge, relevant to your audience, and ultimately growing your business to the level you want! If you’re interested in more marketing ideas for your business, reach out to Indigo Social Media Marketing today. We look forward to branching out your business, and branding it exactly as you envisioned.


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